At the core of any successful PR or public affairs program is a clear goal to accomplish or problem that needs to be solved. I will work with you to define your objectives and then trace backwards to develop a winning strategic framework. With 15 years of experience spanning nearly every industry, I bring the depth and wisdom to anticipate external forces likely to impact your path to victory. While the goal won't change, how we get there will. I'll be your strategic counselor all the way ensuring the ground game gets executed.
Media Relations | Media Training | Messaging
It's not always what you say, but how you say it and how it gets reported by the media. I bring experience in managing media relations programs for high-profile, scrutinized national brands. I have also served as a spokesperson in various capacities, parlaying this experience to C-suite media coaching and training. I augment professional teams in the areas of media relations (strategy and direct press outreach), media training, and messaging.
Crisis and Reputation Management
In today's 24/7 news cycle and non-stop social media sphere, brands are operating under a constant public microscope. Crisis planning is no longer defined by the crisis plan itself, but the pro-active monitoring of the opposition coupled with a strategy to heighten your brand's reputation. My work includes traditional crisis communications strategies as well as the implementation of modern tactics like digital brand management.
Stakeholder Communications and Issue Advocacy
Regulated brands are beholden to policymakers and taxpayers. Today, no company can risk a battle playing out in the court of public opinion without the built-in support of a vocal coalition that is mobilized and energized. I can develop a persuasive grass-roots strategy, surface coalition partners, and arm these brand champions with the tools they need to carry your message.