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Media Relations | Media Training | Messaging

It's not always what you say, but how you say it and how it gets reported by the media. I bring experience in managing media relations programs for high-profile, scrutinized national brands. I have also served as a spokesperson in various capacities, parlaying this experience to C-suite media coaching and training. I augment professional teams in the areas of media relations (strategy and direct press outreach), media training, and messaging.

 

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Crisis and Reputation Management

In today's 24/7 news cycle and non-stop social media sphere, brands are operating under a constant public microscope. Crisis planning is no longer defined by the crisis plan itself, but the pro-active monitoring of the opposition coupled with a strategy to heighten your brand's reputation. My work includes traditional crisis communications strategies as well as the implementation of modern tactics like digital brand management.

 
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Stakeholder Communications and Issue Advocacy

Regulated brands are beholden to policymakers and taxpayers. Today, no company can risk a battle playing out in the court of public opinion without the built-in support of a vocal coalition that is mobilized and energized. I can develop a persuasive grass-roots strategy, surface coalition partners, and arm these brand champions with the tools they need to carry your message.